Philippine Business Today

RFM Corporation is a Philippine-based company engaged in the processing and manufacture of flour, flour-based products, milk and juice drinks, canned and processes meats, and bottled water. It is also engaged in poultry and livestock production. The Company also operates peripheral non-food business, which includes real estate development, integrated cargo-handling services and insurance brokerage services. The Company has a joint venture with Unilever Philippines Inc., which is engaged in the business of manufacturing, distributing, marketing, importing, exporting and dealing in ice cream, ice cream deserts and ice cream novelties. The Company's subsidiaries include Philippine Township Inc., Rizal Lighterage Corp., and RFM Insurance Brokers, Inc.

RFM Corporation is the second largest food and beverage conglomerate in the Philippines generating P10 billion in net sales for the year 2001. It was set up as the first flour mill in South East Asia in 1957 and slowly evolved from a single company producing bags of flour, to a multi-company enterprise managing a chain of branded products that are highly visible in the consumer market today.

The company is either the market leader or a significant player in many of the food and beverage categories in the market. Among the branded products which it markets are: White King (flour based products), Selecta (ice cream), Swift (meat based products), Little Ceasar's (pizza), Sunkist (fruit juices) and Selecta Moo (milk based products). The company also engages in non-food business, which includes Philtown (real estate), RFM Equities (consumer insurance) and Rizal Lighterage Corp. (integrated cargo-handling services).

Various acquisitions, partnerships and licensing agreements have boosted RFM's strong market presence and successful brand building efforts. Among its acquisitions and partnerships are with Sunkist Growers Inc., Unilever Philippines Inc., Little Ceasar Enterprises, for its pizza business, American Dairy Queen Corporation for ice cream retailing business and Iglo International of Malaysia for the establishment of a fully integrated temperature-controlled supply chain business.

The solid partnerships that it has built, together with its commitment to produce more value for the consumer's money, contributed much to making RFM world-class Filipino food conglomerate. It is expected to gain even more consumer patronage as it continues to give the Filipino consumer the option to buy world-class products at affordable prices. Value for money is the same commitment it upholds in entering the highly competitive and dynamic world market.

Product excellence, aggressive marketing, keen management and good governance are the driving forces that steer RFM's recognized success.

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Management

Jose S. Concepcion	Chairman of the Board
	Officer Since: 04/03/1997 Age: 73
Jose Ma A. Concepcion	President, Chief Executive Officer, Director
	Officer Since: 1989 Age: 46
Ernest Fritz Server	Vice Chairman of the Board
	Age: 61
Raymond B. Azcarate	Chief Financial Officer
	Age: 41
Eleuterio D. Coronel	President and COO - PTI ; Director
	Officer Since: 2005 Age: 51
Felicisimo M. Nacino	Chief Operating Officer, Executive Vice President, Director
	Age: 52
Norman P. Uy	Senior Vice President, General Manager of Flour Group
	Officer Since: 1989 Age: 46
Ramon Cir V. Cruz	Vice President of Sales
	Age: 39
Raul D. Villapana	Vice President of Human Resources
	Age: 57
Napoleon M. Dagdagan	Vice President - Manufacturing Milk and Juice
	Age: 65

 

RFM Brands

RFM embarked on thorough product R & D and market research, as it re-strengthened the market positioning of brands with evidently enormous potentials.

With full, clear-sighted confidence, we expect these to become our market leaders:

• "Selecta MOO" ready-to-drink milk products
  
• "Sunkist" ready-to-drink and powdered juices
  
• "Fiesta" pasta products
  
• "White King" flour mixes
  
• "Swift"  chilled and canned meat
  

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