Philippine software exports are expected to reach almost $1 billion by 2010, more than twice the $423 million earned in 2007, an industry association said Wednesday.

Cristina Coronel, president of the Philippine Software Industry Association (PSIA), said this was based on the robust annual growth of 30 percent the industry has been enjoying in recent years.

Currently, local companies have been targetting US firms. To further promote the Philippines as a major player in the global software outsourcing industry, in July the PSIA and the New York-based office of the Department of Trade and Industry conducted a roadshow in Los Angeles, San Francisco, Chicago and New York. Similar efforts are lined up to tap other markets such as Europe, Japan, New Zealand, and other countries in the Asia-Pacific region.